Segment Documentation

Learn how to use Segment to collect, responsibly manage, and integrate your customer data with hundreds of tools.

Getting started with Segment

Learn about Segment, work through a basic implementation, plan a full implementation and learn about features and extensions.

How can Segment help you?

Simplify data collection

Integrate the tools you need for analytics, growth, marketing, and more.

Protect data integrity

Prevent data quality issues with a tracking schema and enforcement with Protocols.

Personalize interactions

Improve customer interactions by building audiences to power personalized experiences.

Respect users' privacy

Use Segment's tools for data discovery and policy enforcement to keep customer data private.

Get Data into Segment

The Segment Spec provides guidance on meaningful data to capture, and the best format for it, across all of our libraries and APIs. When you use these formats it’s simple to send data to downstream tools.

Segment calls

Use Track, Page, and Identify, and learn about the other calls Segment tracking is built on.

Common traits

Save time by letting the Segment calls collect information automatically.

Use case specs

Use our business-case specs to ensure that your tools get the most from your data.

Learning about Segment

Segment for Developers

An overview of the basics of your Segment implementation.

How-To Guides

Over a dozen how-to guides to help you accomplish common tasks.

Connect your app to Segment

Javascript

HTTP Tracking API

iOS

Additional Resources

Totally new to Analytics?

Segment’s Analytics Academy walks you through the wide world of analytics, including best practices, an overview of the most popular tools, and case studies of how other developers have achieved success.

Want more hands-on guidance?

For a more hands-on tutorial of Segment, check out Segment University. It offers step-by-step instructions, starting with first steps and going through some of our more advanced features.

Need support?

Questions? Problems? Need more info? Contact us, and we can help!

Visit our Support page

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