Dreamdata IO Destination

Dreamdata IO uses your Segment data to deliver multitouch, per account attribution. This enables B2B companies to understand the impact on revenue of every touch in their customer journey.

This destination is maintained by Dreamdata IO. For any issues with the destination, contact the Dreamdata Support team.

Getting Started

Before you start, make sure Dreamdata IO supports the source type and connection mode you’ve chosen to implement. You can learn more about connection modes here.

1. From the Segment web app, click Catalog.
2. Search for “Dreamdata IO” in the Catalog, select it, and choose which of your sources to connect the destination to.
3. Enter the “API Key” into your Segment Settings UI which you can find from your Dreamdata IO settings.
4. You will be able to verify that data is flowing into Dreamdata IO from your Dreamdata IO settings.

Page

If you’re not familiar with the Segment Specs, take a look to understand what the Page method does. An example call would look like:

analytics.page()

Page calls will be sent to Dreamdata IO as a pageview.

Screen

If you’re not familiar with the Segment Specs, take a look to understand what the Screen method does. An example call would look like:

[[SEGAnalytics sharedAnalytics] screen:@"Home"];

Screen calls will be sent to Dreamdata IO as a screenview.

Identify

If you’re not familiar with the Segment Specs, take a look to understand what the Identify method does. An example call would look like:

analytics.identify('userId123', {
  email: 'john.doe@example.com'
});

Identify calls will be sent to Dreamdata IO as an identify event.

Track

If you’re not familiar with the Segment Specs, take a look to understand what the Track method does. An example call would look like:

analytics.track('Clicked Login Button')

Track calls will be sent to Dreamdata IO as a track event.

Group

If you’re not familiar with the Segment Specs, take a look to understand what the Group method does. An example call would look like:

analytics.group("userId123", {
  name: "Initech",
  industry: "Technology",
  employees: 329,
  plan: "enterprise"
});

Group calls will be sent to Dreamdata IO as a group event where it is used to join users to accounts.

By default, Dreamdata IO uses user emails and your CRM data to map user activites to accounts and attribute the value correctly. Adding Group calls using Segment will give a more precise attribution and ensure that all activities are attributed to the right account.

Personas

You can send computed traits and audiences generated using Segment Personas to this destination as a user property. To learn more about Personas, contact us for a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Personas sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Personas sets that value to false.

When you first create an audience, Personas sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

Settings

Segment lets you change these destination settings from the Segment app without having to touch any code.

API Key

You can find your API key in your settings page.