Everflow Destination

Everflow is the smarter Partner Marketing platform for managing all of your performance driving channels: Affiliates, Influencers, Strategic Partners, and Media Buying. Track every partner and channel, analyze performance and engagement by placement, and automate your optimization.

This destination is maintained by Everflow. For any issues with the destination, contact the Everflow Support team.

Getting Started

1. From the Destinations catalog page in the Segment App, click Add Destination.
2. Search for “Everflow” in the Destinations Catalog, and select the Everflow destination.
3. Choose which Source should send data to the Everflow destination.
4. Go to the My Account page in Everflow, find and copy the “API key”.
5. Enter the “API Key” in the Everflow destination settings in Segment.

Track

If you aren’t familiar with the Segment Spec, take a look at the Track method documentation to learn about what it does. An example call would look like:

{
  "context": {
     "referrer": {
          "type": "everflow",
          "id": EF.getAdvertiserTransactionId(7)
          },
    "ip": "23.123.123.123"
    },
  "event": "Order Completed",
  "properties": {
    "adv1": "adv1test",
    "adv3": "adv3test",
    "total": 76.0,
    "orderId": "123456789"
  },
  "type": "track",
  "userId": "a1b2c3d4"
}

TransactionId

The TransactionId (context.referrer.id) and context.referrer.type are required fields. Read more about how to pass the TransactionId in Everflow’s TransactionId Documentation

Property Mappings

The data type for Segment properties must match the data type set in Everflow for the corresponding property. Read more about how Everflow maps Segment properties in Everflow’s Properties Mapping documentation.

Custom properties are not supported at this time.

Personas

You can send computed traits and audiences generated using Segment Personas to this destination as a user property. To learn more about Personas, contact us for a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Personas sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Personas sets that value to false.

When you first create an audience, Personas sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

Settings

Segment lets you change these destination settings from the Segment app without having to touch any code.

API Key

You can find the API key by navigating to: Control Center > My Account > API Key

Event Mapping

The Event Mapping refers to “Advertiser Events” that are setup on your Everflow account