Impact Partnership Cloud Destination

Impact Partnership Cloud lets you expand your program and scale every type of partnership by managing the partnership lifecycle - from discovery, contracting and payments through tracking and optimization.

This destination is maintained by Impact. For any issues with the destination, contact the Impact Partnership Cloud team or check out Impact Partnership Cloud’s documentation.

Getting Started

1. From the Destinations catalog page in the Segment App, click Add Destination.
2. Search for “Impact Partnership Cloud” in the Destinations Catalog, and select the Impact Partnership Cloud destination.
3. Choose which Source should send data to the Impact Partnership Cloud destination.
4. Go to the Impact Partnership Cloud Settings, find and copy the “Account SID”, “Auth Token”, and “Campaign ID”.
5. Back in the Impact Partnership Cloud destination settings in Segment, enter the “Account SID”, “Auth Token”, and “Campaign ID”.

Page

If you aren’t familiar with the Segment Spec, take a look at the Page method documentation to learn about what it does. An example call would look like:

analytics.page("Home")

Segment sends Page calls to Impact Partnership Cloud as a Clicks event, if they fit the definition of a unique click, or as a Page Load event.

Read Impact Partnership Cloud’s documentation to learn more about how Page properties are mapped.

Screen

If you aren’t familiar with the Segment Spec, take a look at the Screen method documentation to learn about what it does. An example call would look like:

[[SEGAnalytics sharedAnalytics] screen:@"Home"];

Segment sends Screen calls to Impact Partnership Cloud as a Clicks event if they fit the definition of a unique click, or as a Page Load event.

Identify

If you aren’t familiar with the Segment Spec, take a look at the Identify method documentation to learn more about what it does. An example call would look like:

analytics.identify('userId123', {
  email: 'john.doe@example.com'
});

Segment sends Identify calls to Impact Partnership Cloud as a Page Load event which allows you to update user identifiers.

Track

If you aren’t familiar with the Segment Spec, take a look at the Track method documentation to learn more about what it does. An example call would look like:

analytics.track('Order Completed', {
  checkout_id: 'fksdjfsdjfisjf9sdfjsd9f',
  order_id: '50314b8e9bcf000000000000',
  affiliation: 'Google Store',
  total: 27.50,
  subtotal: 22.50,
  revenue: 25.00,
  shipping: 3,
  tax: 2,
  discount: 2.5,
  coupon: 'hasbros',
  currency: 'USD',
  products: [
    {
      product_id: '507f1f77bcf86cd799439011',
      sku: '45790-32',
      name: 'Monopoly: 3rd Edition',
      price: 19,
      quantity: 1,
      category: 'Games',
      url: 'https://www.example.com/product/path',
      image_url: 'https:///www.example.com/product/path.jpg'
    },
    {
      product_id: '505bd76785ebb509fc183733',
      sku: '46493-32',
      name: 'Uno Card Game',
      price: 3,
      quantity: 2,
      category: 'Games'
    }
  ]
});

Segment sends Track calls to Impact Partnership Cloud as a Conversion or Page Load event.

Conversion events appear as Actions on Impact Partnership Cloud’s Dashboard.

Page Load events appear as Clicks on Impact Partnership Cloud’s Dashboard if they fit the definition of a unique click.

Read Impact Partnership Cloud’s documentation to learn more about how Track properties are mapped.

Personas

You can send computed traits and audiences generated using Segment Personas to this destination as a user property. To learn more about Personas, contact us for a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Personas sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Personas sets that value to false.

When you first create an audience, Personas sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

Settings

Segment lets you change these destination settings from the Segment app without having to touch any code.

API Key

The Auth Token from Impact Settings API page

Account SID

The Account SID from the Impact Settings API page

Action Event Names

Optional. A list of Segment track events that correspond to a user registration, completed order or other payable event. If multiple events need to be tracked as actions in Impact, please add all events to the array (e.g. Order Completed, User Registered, etc.). This helps us send your events to the correct Impact endpoint. Default: “Order Completed”

Android App ID

Required for app tracking. Android app identifier from Impact account.

Campaign ID

Campaign identifier from Impact account

Custom Mapping for Products

Optional. Custom parameter mapping specific to the products array in the Segment data. The first parameter is the Impact API parameter (e.g. ItemSku) and the second is the Segment parameter specified in the products array (e.g. product_id).

Custom Parameter Mapping

Optional. Mapping for any non-default parameters as specified by your Impact representative. The first parameter is the Impact API parameter (e.g. CustomerStatus) and the second is the Segment parameter using dot notation for nested parameters (e.g. properties.customer_status).

Enable Identify Events

Enables identify events to be tracked within Impact.

Enable Page Events

Required for web tracking. Enables page events to be tracked within Impact.

Enable Screen Events

Optional. Enables screen events to be tracked within Impact.

Event Type ID

Optional. The ID of the Event Type specified in your Impact Settings. If left blank, we will use the event from Segment to map to Impact’s event types. Please confirm the correct mapping is in place with your Impact representative.

Install Event Names

Optional. The Segment track event names that correspond to the app install event. Default: “Application Installed”

Page Load Event Names

Optional. A list of Segment track events that correspond to an app open or page load. Default: “Application Opened”. Note events from page, screen or identify are enabled separately with the toggles below and are automatically considered page load events in Impact’s platform.

iOS App ID

Required for app tracking. iOS app identifier from Impact account