Maxia Destination

Maxia is an AI service that helps businesses with sales and marketing. With Maxia, you can build models that predict conversion, churn, and more - and get those predictions inside of the tools your company is already using: CRMs, Marketing Automation, Customer Success Software, and more.

This destination is maintained by Maxia. For any issues with the destination, contact the Maxia Support team.

Getting Started

1. Login to Segment and navigate to the Destinations catalog page.
2. Search for and select “Maxia” in the Destinations Catalog.
3. Choose which Source should send data to the Maxia destination.
4. Login to Maxia, and create a Warehouse for your Segment Data.
5. Complete an onboarding call with the Maxia team to discuss your AI model and unlock your API key.
6. Copy the “API key” from Maxia and enter it in the Maxia destination settings in Segment.

Segment Data

Maxia ingests identify, track, page, group, and alias events from the Segment Spec, and uses the data, including all event and user properties, to build AI models. Here’s how each of the Segment calls help build your AI model:

Identify

Maxia uses this data to understand: Who is the user? What are the properties that make users different? How are the properties changing?

If you aren’t familiar with the Segment Spec, reference the Identify method documentation to learn about what it does. An example call looks like:

analytics.identify('userId123', {
  email: 'john.doe@example.com'
});

Track

Maxia uses this data to understand: What is the user doing? How often are they doing it? What are all the actions the user could be doing? How are their actions changing?

If you aren’t familiar with the Segment Spec, reference the Track method documentation to learn about what it does. An example call looks like:

analytics.track('Login Button Clicked')

Page

Maxia uses this data to understand: What web pages is the user viewing? How often are they viewing it?

If you aren’t familiar with the Segment Spec, reference the Page method documentation to learn about what it does. An example call looks like:

analytics.page()

Screen

Also, reference the Screen method documentation to learn about what it does. An example call looks like:

[[SEGAnalytics sharedAnalytics] screen:@"Home"];

Group

Maxia uses this data to understand: What accounts/organizations/groups does the user belong to? Do your AI models need to make predictions at the group level instead of user level?

If you aren’t familiar with the Segment Spec, reference the Group method documentation to learn about what it does. An example call looks like:

analytics.group('Blue Team')

Alias

Maxia uses this data to understand: What was the user’s past identity?

If you aren’t familiar with the Segment Spec, reference the Alias method documentation to learn about what it does. An example call looks like:

analytics.alias('old-user-id','new-user-id')

Personas

You can send computed traits and audiences generated using Segment Personas to this destination as a user property. To learn more about Personas, contact us for a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Personas sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Personas sets that value to false.

When you first create an audience, Personas sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

Settings

Segment lets you change these destination settings from the Segment app without having to touch any code.

API Key

Login to https://app.maxia.ai to access your API key