Selligent Destination

This destination is built and supported by Selligent. If you run into any issues with the destination, contact the Selligent Support Team.

Getting Started

Once the Segment Connector is integrated with Message Studio, the Segment API shall support receiving Segment’s "Identify" and "Track" event data. Message Studio translates these events as follows:</p>

Identify: add records to an Internal Data Source (IDS)

Track: add records to an Interaction Extension

These records can be used to enhance the targeting and personalization of your email messages within the Message Studio platform.</p>

Identify

When you identify a user, we’ll pass that user’s information to Message Studio as a record in the configured Internal Data Source.  Since the Internal Data Source schema is flexible, each customer’s destination with Segment will require unique mapping of the Internal Data Source fields.  Customers should contact their Selligent Relationship Manager so we can work with them to configure the mapping to best meet their needs.

Example Internal Data Source Schema

_      customer_id (primary key)

_      email_address (email)

_      first_name

_      last_name

_      address_street_1

_      address_street_2

_      address_city

_      address_state

_      address_zip

_      country

Track

When you track an event, we pass that event to Message Studio as a record in the configured Interaction Extension. Since the Interaction Extension is flexible, each customer’s destination with Segment will require unique mapping of the Interaction Extension fields.  Customers should contact their Selligent Relationship Manager so we can work with them to configure the mapping to best meet their needs.

Example Interaction Extension schema:

_      event_id (primary key)

_      customer_id (recipient key)

_      event_type (event type)

_      event_timestamp (event timestamp)

_      channel

_      ip_address

_      plan_name

_      acct_type

<a name=h.gpdttka362f6></a> 

If you have any questions, contact your Selligent Relationship Manager for assistance.