Userlist Destination

Userlist allows you to send behavior-based messages to your SaaS users. It’s great for onboarding users as well as nurturing them throughout their journey.

This destination is maintained by Userlist. For any issues with the destination, contact the Userlist Support team.

Getting Started

Before you start, make sure Userlist supports the source type and connection mode you’ve chosen to implement. You can learn more about connection modes here.

1. From the Segment web app, click Catalog.
2. Search for “Userlist” in the Catalog, select it, and choose which of your sources to connect the destination to.
3. In the Userlist Segment destination settings, enter your Userlist “Push API Key”. You can find this key in your Userlist Push API settings.

info”” NOTE: The Userlist Destination does not support tracking anonymous users, and returns a 400 error if you send track or group call for unidentified users. To prevent this, make sure you make an Identify call before you make Track or Group calls. You can also disregard this error if you sent calls you do not intend Userlist to process.

Identify

If you’re not familiar with the Segment Specs, take a look to understand what the Identify method does. An example call would look like:

analytics.identify('userId123', {
  email: 'john.doe@example.com',
  name: 'John Doe',
  role: 'Owner',
  createdAt: '2019-03-21T12:12:54.735+01:00'
});

Identify calls will be sent to Userlist as user records. If the userId is already known, it’ll update the user record, otherwise it’ll create a new one.

Here’s how Segment fields map to Userlist users:

Track

If you’re not familiar with the Segment Specs, take a look to understand what the Track method does. An example call would look like:

analytics.track('Project created', {
  projectName: 'Party Planning'
});

Track calls will be sent to Userlist as a new event. You may send additional properties to describe the event in more detail. Both the event name and additional properties will be stored with the event and normalized to snake case (project_created and project_name) automatically within Userlist.

To associate an event with both a user and a company, please include the company’s identifier as context.groupId on the Track call:

analytics.track(
  'Project created',
  {
    projectName: 'Party Planning'
  },
  {
    context: {
      groupId: 'companyId123'
    }
  }
);

Group

If you’re not familiar with the Segment Specs, take a look to understand what the Group method does. An example call would look like:

analytics.group('companyId123', {
  name: 'Segment'
});

Group calls will be sent to Userlist as company records. If the groupId is already known, it’ll update the company record, otherwise it’ll create a new one.

Userlist supports custom properties to describe the relationship between users and groups (such as the user’s role in a company). You can pass relationship properties in a Group call by using Userlist specific extensions.

analytics.group(
  'companyId123',
  {
    name: 'Segment'
  },
  {
    integrations: {
      Userlist: {
        extensions: {
          relationship: {
            properties: {
              role: 'owner'
            }
          }
        }
      }
    }
  }
);

Personas

You can send computed traits and audiences generated using Segment Personas to this destination as a user property. To learn more about Personas, contact us for a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Personas sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Personas sets that value to false.

When you first create an audience, Personas sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

Settings

Segment lets you change these destination settings from the Segment app without having to touch any code.

API Key

Please enter the token available in your Userlist Push API settings.