Data Storage overview

Off-the-shelf analytics tools (like Google Analytics and Mixpanel) offer quick and easy insights about common business questions, and often meet the needs of marketing teams and product managers. However, data analysts and data scientists need access to an organization’s raw data to derive deeper and more customized insights to support their organization.

Segment offers several Data Storage Destinations to help you store your raw Segment data, including:

• Data Warehouses (SQL-based databases, such as Postgres and Redshift)
• Amazon S3
• Google Cloud Storage
• Segment Data Lakes (available to Business Tier customers only)